What are Some of the Best Practices for Ad Designs

1. General 

Description	Purposes
Layout:  Design your interactive ad to be clean, simple, and visually appealing to avoid disrupting viewers during their browsing journey. Research indicates that larger interactive areas yield higher click-through rates.	-
Content:  Be sure to use updated and relevant content that aligns with the interests of your target audience.	CTR, ER
Format:  Expandable ad sizes generally receive more favorable interactions with users, providing an element of surprise and encouraging user exploration.	ER
Logo:  Every interactive ad should contain the brand’s logo for effective branding purposes. Acceptable file formats are GIF, JPG, PNG, using RGB color codes with a minimum resolution of 72 pixels (based on the shorter dimension).	Branding, CTR

2. Key Components

Description	Purposes
Container: Use this feature to group layers, create hotspots with clickthrough URLs, and apply various styling options.	CTR
Scroll Content:  Use this feature for non-video content to create panning effects and attract attention from your audience. Note low interaction rates. Choose between auto-scrolling and manual scrolling options depending on your advertising goals.	CTR, Branding
Tabs:  Use 3 tabs for balanced campaigns that promote your brand or product without overwhelming your audience. Use appealing and clear language for each tab heading. Ensure the content within each tab maintains a single objective, as tabs are rotated with each refresh.	ER
Slider:  Make slider content interactive by including clickable links that direct users to more information about your brand. Enhance user engagement with visual elements, such as arrows and bullets.	ER, CTR
Form: Use a single booking form for improved performance. Choose from XPO's collection of templates with pre-populated fields, or customize your own form according to your needs.	Leads Gen, CTR, ER
Text: Ensure text is easy to read with proper spacing, legible font size (10-72px), contrasting colors, and consistent alignment. Opt for san-serif fonts like Arial or Verdana. Keep promotional messages concise and engaging.	CTR
Button: Use this feature to encourage users to engage in click-through interactions, especially effective for promotions.	CTR, Leads-Gen
Image:  Upload high-resolution pictures (72 dpi, 2x canvas size) in RGB format (PNG or JPG) to guarantee high quality and avoid pixelation.	Branding, CTR
Map:  Keep the default settings of this feature that allows users to search and explore places of interest with the search bar and map control. The engagement rate may be low as interaction is only counted based on the number of search findings.	ER
Video Player: All videos embedded in the interactive ad should be set to autoplay and muted by default. This configuration has been shown to improve engagement performance (measured by user interactions such as clicking on "Play", "Pause", "Un-mute volume", etc). Currently, Youtube is the only valid source supported.	Branding, ER
Video List:  Include all functions and behaviors from the Video Player feature, which allows for the inclusion of multiple videos. You have the option to select a specific Youtube Channel or to make a random collective selection of videos.	Branding, ER
Video Background:  Use this exclusive feature to add special effects (MP4 or OGV, max 1MB) to your ad's background. Include a click-through URL to drive traffic.	Branding, CTR
Social:  Select from the list of available platforms in the XPO Designer (Meta, Twitter, Instagram, LinkedIn, Google+, Youtube, Vimeo, Pinterest, Flickr, Reddit, Trip Advisor, Tumblr, Weibo, Vine), and provide the respective URLs. Default styling options will be provided.	CTR, Leads-Gen
Count Down:  Use this feature for limited-time offers. Be wary of overuse.	Branding