The XPO conversion pixel can be added to your existing pixel setup without needing to modify your website's HTML. Follow the instructions below for your specific system.
If you are using DV360 / DoubleClick Campaign Manager (DCM) / DoubleClick for Advertiser (DFA)
Copy the content of the HTML image tag img
inside the noscript
section of the JavaScript pixel and paste it into the tag container or manager of DCM/DFA.
Note that dynamic values such as transaction "currency" and "value" should be updated in the "src" field of the img
HTML tag accordingly. Actual methods may vary by tracking provider, so you should check with your provider for specific guidance.
If you are using other systems
Copy the content of the <img> HTML tag located inside the <noscript> of the JavaScript pixel and paste it in the tag container/manager of the third-party pixel. Dynamic values such as "currency" and "value" should be updated in the "src" field of the <img> HTML tag accordingly. Actual method vary by tracking provider, so you should inquire with your provider for specific guidance.
Tag Supported by DCM Floodlight Tags for Integration
There are 2 modes for tags to be integrated:
Image Tag | <img border="0" scr="https://ads.google.com/conversion?id=xxxxxxxx&cid="> |
URL | https://www.google.com/?utm_source=&utm_medium=&utm_campaign= |
How To Integrate XPO pixel Through DCM Floodlight Tags?
- Generate the tag using XPO (XPO Dashboard > Pixel > Conversion).
- Next, implement the XPO pixel in floodlight activities→ dynamic tags→ section→ Default tags.
How To Pass Variables To XPO Pixel?
Assumptions/Pre-requisites:
- You have set up the variables/macros in your DCM floodlight tags that are used on your website.
- You have created any required custom variable/macro in XPO, if needed (XPO Dashboard > Pixel > Tag Configuration).
Solution:
- This can be accomplished using the %p DCM macro
- Syntax of %p DCM macro - %p[start_key_string]![end_character]
- The above macro will capture everything that's between the start key and the end character
Example:
Let's say you want to pass HotelID and HotelName information from the DCM tag to the XPO pixel:
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