3rd Party Platforms And Tools Integration

1. XPO+Adara
ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first-party data from more than 90 global travel brands. (source: Crunch Base)

 

How the Integration Benefits You How It Works Notes
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2. XPO+DoubleClick Ad Exchange (ADX)
The DoubleClick Ad Exchange (ADX) is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. DoubleClick Ad Exchange connects ad networks, agencies and third-party demand-side platforms with a vast global inventory in real time.

 

Certification How the Integration Benefits You
As part of our effort to ensure that XPO works with all major platforms, we have obtained certification from Google to provide compliant ad serving, ad tracking and also compliant ad tags. Here, XPO platform is certified for its:
3. XPO+DoubleClick Bid Manager (DBM)
The DoubleClick Bid Manager is a demand-side platform (DSP) that gives you access to inventory across mobile, desktop and videos.

 

Compliance How It Works Costing
XPO ad tags are compliant with the DBM and can be trafficked via DBM.
4. XPO+DoubleClick Campaign Manager (DCM)
The DoubleClick Campaign Manager, formerly known as "DoubleClick for Advertisers (DFA)", is an ad server.

 

Compliance How It Works On Costing On Conversion Attribution
XPO ad tags are compliant with the DCM and hence, can be trafficked / 'ad served' via DCM.
5. XPO+Sojern
Sojern is a provider of a data-driven traveler marketing platform that utilizes programmatic buying and machine learning technologies. Sojern partners with travel companies, including airlines, OTAs, hotels and rental car companies, to collect anonymized (non-personally identifiable) traveler profiles. The company utilizes this data to target travelers and deliver marketing messages across media channels. Sojern is currently headquartered in San Francisco, CA, with key offices in New York, Omaha and London. (Source: Wikipedia)
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