ADARA leverages global travel data to drive future business performance. ADARA’s Magellan platform transforms loyalty, search, and booking data into actionable knowledge that allows companies to better understand, reach and engage customers. The platform is fueled by first-party data from more than 90 global travel brands. (source: Crunch Base).
How the integration benefits you:
We have worked with ADARA to ensure that our XPO Dynamic Ad ad tags can work with ADARA's platform, thereby leveraging ADARA aggregated first-party data platform. With that, the XPO ad tags can take in certain parameters provided by ADARA's platform which can then be used to optimize the campaign, audience targeting, creative optimization, or content targeting. ADARA data is currently vertical-centric, specializing particularly in Travel / Hospitality.
2. XPO+DoubleClick Ad Exchange (ADX)
The DoubleClick Ad Exchange (ADX) is a real-time marketplace to buy and sell display advertising space. By establishing an open marketplace where prices are set in a real-time auction, the Ad Exchange enables display ads and ad space to be allocated much more efficiently and easily across the web. DoubleClick Ad Exchange connects ad networks, agencies, and third-party demand-side platforms with a vast global inventory in real-time.
As part of our effort to ensure that XPO works with all major platforms, we have obtained certification from Google to provide compliant ad serving, ad tracking, and also compliant ad tags. Here, the XPO platform is certified for its:
- ad serving capability
- ad format supports HTML5, Web, Mobile Web, and Mobile App
3. XPO+DoubleClick Bid Manager (DBM)
The DoubleClick Bid Manager is a demand-side platform (DSP) that gives you access to inventory across mobile, desktop, and videos.
XPO ad tags are compliant with the DBM and can be trafficked via DBM. If your traffic the XPO ad/creative tags via DBM directly, use the option THIRD-PARTY CREATIVE TAGS.
NOTE: If you are using the Floodlight tag, yes, the Floodlight tag will be able to track conversions. Do ensure that pixel is assigned to an active line item in DBM. More information on Floodlights in DBM. There is no additional charge from Google when you put the XPO ad tag into DBM.
4. XPO+DoubleClick Campaign Manager (DCM)
The DoubleClick Campaign Manager, formerly known as "DoubleClick for Advertisers (DFA)", is an ad server.
CUSTOM CREATIVES OPTION (NOTE: Google requires you to log in to view this page). If you serve the XPO ad tag via DCM using CUSTOM CREATIVES OPTION, you can request your Google's Account Manager to inform you if there are any charges from DCM. This is depending on your agreement/Terms of Service with DCM. You can generate floodlight tags via your DCM and record and attribute the conversions originating from XPO creatives.XPO ad tags are compliant with the DCM and hence, can be trafficked / 'ad served' via DCM. To traffic XPO ad tags via DCM, use
Sojern is a provider of a data-driven traveler marketing platform that utilizes programmatic buying and machine learning technologies. Sojern partners with travel companies, including airlines, OTAs, hotels, and rental car companies, to collect anonymized (non-personally identifiable) traveler profiles. The company utilizes this data to target travelers and deliver marketing messages across media channels. Sojern is currently headquartered in San Francisco, CA, with key offices in New York, Omaha, and London. (Source: Wikipedia)