Before you start
Set up the necessary prerequisites for audience targeting settings.
Instructions
- From your Campaigns dashboard, select a CTV/OTT campaign.
- Click on the CTV/OTT Ad Group you have created to enter the ad group level dashboard. To learn how to create a CTV/OTT ad group, refer to this article. From the ad group dashboard, you will see:
The Performance area of the dashboard, which displays real-time numerical and graphical data for your ad group's performance.The dashboard includes metrics such as impressions served, revenue, click-throughs and budget spent. You can adjust the time period of the data shown by editing the calendar dates.
The Estimated Reach area of the dashboard, which predicts the available inventory and the expected CPM, CPC and CPA rates. This estimation is based on the filters you can apply to ad groups. -
Additional targeting filters are available to refine and specifically target your intended audience. It is important to understand each one in detail so you are aware of which filters to apply to achieve your intended results. For more information on ad group filters available in XPO, read this article.
The only defining difference with the CTV/OTT ad group setup is that the Device Types filter has been automatically set by the system to include the 3 components that encompass a CTV/OTT model: Connected Device, Set Top Box and Connected TV.
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