How to Piggyback Knorex Pixel via DCM Floodlight Tag

Tag Supported by DCM Floodlight Tags for Piggybacking

There are 2 modes for tags to be piggybacked and supported:

Image Tag <img border="0" scr="https://ads.google.com/conversion?id=xxxxxxxx&cid=">
URL  https://www.google.com/?utm_source=&utm_medium=&utm_campaign=

Steps to Piggyback Knorex Pixels through DCM Floodlight Tags

  1. Knorex XPO team (for the time being; we are working to release in future for you to self-generate) will generate pixel in for either of the above mode i.e. Image Tag or URL
  2. Knorex to send pixel to Agency/Advertiser
  3. Agency/Advertiser will need to implement Knorex pixel in floodlight activities→ dynamic tags→ section→ Default tags.

Steps to Pass Variables to Knorex Pixels: 

Assumptions:

  1. Agency/Advertiser has implemented variables in their DCM floodlight tags used on advertiser's/own website.
  2. Agency/Advertiser passed the Live/Production Floodlight Tags Knorex. This is needed for Knorex to customise the variables accordingly.

Solution:

  1. This can be accomplished using the %p DCM macro
  2. Syntax of %p DCM macro - %p[start_key_string]![end_character]
  3. The above macro would copy everything that's between the start key and the end character

Example:

Let's say we want to pass HotelID and HotelName information from DCM tag to Knorex Pixel:

Sample DCM Floodlight Tag

Screenshot_2019-04-27_at_7.20.56_PM.png

Knorex Omni-Pixel Should Look Like Below:

Knorex URL/Pixel

Screenshot_2019-04-27_at_7.21.10_PM.png
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