How to Embed Knorex Omni-Pixel via Google Tag Manager (GTM)

If you are already using Google Tag Manager (GTM) and would like to embed the Knorex omni-pixel you just create and download, you may refer to this video or follow the step-by-step instructions below:

1. Log In to your GTM Account 

2. Create New Tag

You will see the following screen once you've created a container. Select "New Tag".

Create_New_Tag.png

3. Create a Custom Image Tag

Now under step 1 "Choose Product", select "Custom Image Tag".

Create_Custom_Image_Tag.png

4. Configure the Custom Image Tag

Once you have selected Custom Image Tag in the previous step, you should be seeing the following pop-up.

Configure_the_Custom_Image_Tag.png

NOTE

Please copy the conversion pixel from the Knorex' script you just download, in the input field under Step 2.

Tick "Enable Cache Busting", and replace the default value with "_".

Click Continue.

5. Configuring When to Fire the Tag

mceclip0.png

Select "Click". If you have already created some click triggers, you will see the following screen. Please click on "New".

Choose_from_existing_trigger.png

 

Under "Configure Trigger", select "Just Links". Then click continue.

Configure_trigger.png

Under step 3, click on "All Clicks". In the first dropdown, select "New Variable".

New_Variable.png

Select "URL" under step 1 "Choose Type" and click "Continue".

Create_Variable.png

You will see the following screen. Click "Create Variable".

Create_Variable_2.png

Optionally you can rename the variable.

Rename_Variable.png

Click "Save" after renaming. You will see the following screen. Select the new variable you just created.

For this example, it will be a "Youtube URL".

Select_new_variable.png

We want to track if the URL of the link contains "www.youtube.com". So in the middle dropdown, select "contains", and in the last, enter "www.youtube.com".

Click "Continue".

YouTube_URL.png

Under step 4, select "All Clicks". And click on Create Trigger.

All_Clicks_Create_Trigger.png

 Optionally you can rename the trigger.

Rename_trigger.png

Finally, you can click on Create Tag to finish creating the custom image tag.

Finish_Creating_Tag.png

You need to publish the changes so that it will take effect on your website that has installed the Google Tag Manager script.

NEXT STEPS

Refer to Campaign Setup section.

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