- Before launching your campaign, you can embed a remarketing pixel into your website at least a month in advance. This allows you to build a targeted audience pool and create lookalike audiences to maximize your reach.
- Refer to How to Embed XPO Conversion Pixels in your Website on how to generate and implement conversion tracking on your webpage.
Example Scenario:
You own a gift shop and wish to retarget users who have visited the above landing page (your homepage) after clicking on your ad.
Steps:
- Create a remarketing pixel in XPO. Set the landing page URL as the variable.
- Download the pixel.
- Embed the pixel in the
<body>section of the landing page.
When copying tags from the generated ad tag/pixel, be sure to click inside the cell and highlight the text you want to copy. Copying the entire cell instead of the text itself may lead to the addition of unnecessary quotation marks (""), leading to errors on the publisher's webpage.
FAQs
Can I remarket to users who clicked on a specific item on my web page?
Yes, you can. By passing the item ID to the XPO pixel, you can retarget users who have shown interest in a particular product or service.
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