To create an advertiser account under the PAM model, your user profile needs the Partner Admin role.
How to Create An Advertiser Account?
1. Log in to XPO Media Broker, click on Utility -> Trafficking to launch XPO ARENA (used for ad serving and trafficking).
2. In XPO ARENA, go to Account and select Add Account:
3. Key in all the necessary details. Assign the role(s) that you would like to grant to this user.
4. Select a suitable plan:
5. Enter 30 (days) under the Grace Period for payment terms and fill up the Billing Address (of that account) before clicking on Create Account. The user, then, will receive an email to activate his/her account.