Introduction
XPO's auto-optimization feature enables you to achieve your target CTR and improve your overall campaign performance.
How To Apply Auto-Optimization
You can apply this setting at the ad group level across all channels.
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Create an Ad Group
Select a Campaign that you wish to add this feature to and then click + Ad Group.
- Fill out the required ad group details.
- Under Bidding Strategy, choose between the following approaches:
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- Automatic - Let XPO bid the best price for you.
- Manual - Specify the bid price that you want.
Select Automatic under the drop-down list of "Optimize for", select CTR, and key in the target CTR. Once done, click Save.
You can make changes to the bidding strategy on the existing ad groups.
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