How do I Apply Auto-Optimization towards CTR

Introduction

XPO's auto-optimization feature enables you to achieve your target CTR and improve your overall campaign performance. 

How To Apply Auto-Optimization

You can apply this setting at the ad group level across all channels.

1. Create an Ad Group
   Select a Campaign that you wish to add this feature to and then click + Ad Group.
   
   
   
   
2. Fill out the required ad group details. 
   
   
   
   
3. Under Bidding Strategy, choose between the following approaches:

1. • Automatic - Let XPO bid the best price for you.
   • Manual - Specify the bid price that you want.
     
     Select Automatic under the drop-down list of "Optimize for", select CTR, and key in the target CTR. Once done, click Save.

You can make changes to the bidding strategy on the existing ad groups.