CTR Driven Bidding Strategy

Introduction

This feature allows you to set the CTR target that you want to achieve for your campaign and XPO will automatically optimize the bidding price towards the set CTR.

 

How to Apply? 

You can apply this setting at the ad group level across all the channel.

1. Create an Ad Group 

Under the Campaigns menu, click on a campaign that you wish to add this. 

Screen_Shot_2019-04-15_at_2.41.40_PM.png

 

2. Fill in the Details and Select Ad Group Type 

Screen_Shot_2019-04-10_at_5.26.14_PM.png

 

3. Apply Bidding Strategy

Under Bidding Strategy, you will see the following:

  1. Automatic - Let Knorex XPO set the bid that helps to get the most clicks/conversions at the best price.
  2. Manual - Enter your bid price based on what impressions are worth to you.

Select Automatic under the drop-down list of "Optimise for", select CTR and key in the target CTR. Once done, click Save.

Screen_Shot_2019-04-10_at_5.25.30_PM.png

  NOTE

You can make changes to the bidding strategy on the existing ad groups.

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