This new feature allows you to set the CTR target that you want to achieve for your branding campaign and based on this target, XPO system will automatically optimize the bidding price.
How to Apply The Bidding Strategy?
You can apply this setting at the ad group level across all the channel.
1. Create an Ad Group
Log in to XPO Media Broker, select Campaign on the tab and click on the campaign that you wish to add a new ad group.
2. Fill in all the Details and Select Ad Group Type
3. Apply Bidding Strategy
Under Bidding Strategy, you will see the following:
- Automatic - Let Knorex XPO set the bid that helps to get the most clicks/conversions at the best price.
- Manual - Enter your bid price based on what impressions are worth to you.
Select Automatic, under the drop-down list of "Optimise for", select CTR and key in the Target CTR. Once done, click Save.
Note: You can make changes in the Bidding Strategy on the existing ad groups.