Timezone and Day-Time Targeting

Introduction

Use our new feature - Timezone and Day-Time targeting - at ad group level to specify the timezone, days and times during which you want to serve your ads.

There are 2 options for Timezone targeting:

  1. Advertiser Timezone: This option sets the timezone of targeting to match the timezone of the advertiser. For example, if a Singapore-based advertiser is running campaigns in Europe, the targeting timezone will be SGT.
  2. User Timezone: This option allows the advertiser to select a timezone based on where the targeted users/audiences are based. For example, if the target audiences are located in Singapore, the targeting timezone will be SGT.

 

How to Apply? 

1. Select the Ad Group 

Under Campaignsselect the campaign and the ad group to which you wish to apply targeting. 

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2. Apply Day & Time Targeting

The timezone and day-time targeting feature can be applied by clicking on the Day & Time filter on the side bar. 

Select either Advertiser Timezone or User Timezone. 

Besides timezone targeting, you can also set up time targeting in 2 ways:

  1. All days
  2. Working hours (Monday-Friday 9am-5pm)

If you want to target specific times outside of these 2 options, simply select All Days and unmark the green cells. Once done, click Save. 

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