Targeting Option - Timezone And Dayparting

Dayparting targeting is applied at the ad group level and allows you to specify the timezone and time of day that you want to show your ads.

Instructions

1. From your Campaigns dasbhoard, select a campaign and navigate to the Ad Group tab to select an ad group for which you wish to apply dayparting targeting.
    
   
   
2. There are 2 options available to set up day and time targeting:
   a. All days or specific days
   b. All hours or specific hours (e.g. working hours on Monday-Friday 9 am-5 pm)

If you want to target specific times outside of these 2 options, select All Days and deselect the green cells. Once completed, click Save. 

How to Apply Timezone Targeting

The timezone and dayparting targeting feature can be applied by clicking on the Day & Time filter on the lefthand sidebar. Select either Advertiser Timezone or User Timezone.

• Advertiser Timezone: This option sets the timezone of targeting to match the timezone of your advertiser's account. For example, if you or your customer is a US West Coast-based advertiser is running campaigns  targeting Europe, choosing this option will set the timezone to be PT (Pacific Time Zone) and ads will be shown according to this timezone.
  
  
• User Timezone: This option allows the advertiser to select a timezone based on where the targeted users/audiences are based (i.e. the person who will see your ads). For example, if the target audiences are located in New York, the targeting timezone will be in ET.

These flexible options allow you to choose a setting that aligns with your needs.