XPO has integrated with a new ad exchange - SmartyAds - that provides access to brand-safe premium inventory across 190 countries.
- 10K + premium publishers
- 80 Billion daily impressions
- >90% viewable impressions
- 20K+ mobile apps
How to Include SmartyAds?
Under Campaigns, select the campaign and the ad group for which you wish to use SmartyAds as an exchange.
The exchanges targeting feature is available under Exchanges as one of the different targeting options during the ad group setup.
Click on Add Exchanges and add in SmartyAds. Click Save to complete.