XPO has integrated with a new ad exchange - SmartyAds that provides access to brand-safe premium inventory across 190 countries. Key stats:
- 10K + premium publishers
- 80 Billion daily impressions
- >90% viewable impressions
- 20K+ mobile apps
How to Include SmartyAds Ad Exchange?
Log in to XPO Media Broker, at the Campaign tab, select one campaign and click on the ad group that you wish to add in SmartyAds ad exchange.
Exchanges targeting feature is available under Exchanges, as one of the different targeting options during the ad group setup.
Click on Add Exchanges, and add in SmartyAds. Once done, click Save.