How To Use Geo-Targeting On Facebook, Search And Display Channels?

Use Geocode (By Awesome Table)  , a GoogleSheet add-on that you can use to easily translate address into latitude/longtitude. Check out this step-by-step guide   to generate lat/long from addresses.

This feature allows you to target an audience based on one or more specific geo-locations with a certain radius. This feature is also known as location-based marketing. In XPO, geo-targeting, geofencing, and proximity targeting are supported. To learn the difference, check these resources

• https://www.vicimediainc.com/geo-fencing-and-geo-targeting-whats-the-difference/  
• https://blog.beaconstac.com/2017/06/location-based-marketing-vs-proximity-marketing/  

You can apply this setting at the ad group level across Facebook, Search and Display channels.

1. Under the Campaigns menu, select one campaign and click on the ad group to which you wish to apply geo-targeting.

   The geo-targeting feature is available under Geographyas one of the different targeting options available during the ad group setup.

2. You have the options to target audiences based on their specific locations and target areas by:
• latitude/longitude coordinates 
• street address
• postal code
• city or
• country - all valid searches will populate for you to target.

3. Adjust the radius. The maximum radius is 100km.

   

Radius is not supported for certain locations.