FAQs - Pixel

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The Editor
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Q. Why is it that XPO pixel seems to be firing/initiating other XPO pixel or other vendors' tags?

Ans: For additional functions and e.g. cross-device tracking, XPO pixel will trigger other vendors' pixel so that we can activate the respective services to render their function to you or your visitors, see https://www.knorex.com/privacy-policy-website.

Q. What is the purpose of embedding remarketing/retargeting pixel into a website?

Ans: Remarketing/retargeting pixel allows you to target visitors to your website so that you can show to them more relevant ads, based on their interest/behavior that the visitor did on your website. Learn more about pixel.

Q. What is the purpose of embedding conversion pixels into a website?

Ans: Conversion pixel enables you to identify visitors to your website. You can discover who are the visitors who have converted and those who didn't. For those who left, you may want to retarget them back to your website to complete their order. Additionally, conversion pixel lets you track, measure, and optimize you campaign KPI/ROI numbers. Learn more about pixel.

Q. How do I embed/implement remarketing/retargeting pixel into my website?

Ans: Check out the various ad tag setup supported in XPO.

Q. Will XPO pixel impact or has any effect on my bandwidth usage?

Ans: The file size of an XPO pixel is less than 50KB and it loads once per user browser. The subsequent loading is less than 1KB. Hence, there should be negligible impact on bandwidth usage.

Q. How secure is XPO pixel?

Ans: XPO pixels are all implemented using "https" (i.e. the secured version of HTTP). With this, all data communication between browser and our servers are encrypted using industry standard. The communication is conducted in a secured manner to prevent any intercepts or sniffing from other unauthorized parties. This is the industry's recommended best practice to prevent any unwanted data leakage. Once data enters XPO system, we use a highly secured SHA-512 protocol to encrypt the data in order to protect it. Have a look at Article 1 and Article 2 for more information about HTTPS.

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