Q1. Why is it that certain Knorex pixel seem to be firing/initiating other Knorex pixel or other vendor tags?

Ans: Knorex pixel (which is a Javascript tag) is triggering other pixels of other vendors so that we can activate their respective services to render their function to you or your visitors, see https://www.knorex.com/privacy-policy-website.

Q2. What is the purpose of embedding remarketing/retargeting pixel into an advertiser's website?

Ans: These pixels enable targeting/re-targeting users who have visited the advertiser's website with subsequent display of more relevant dynamic ads, based on their interest/behavior that the visitors did while on the advertiser's website and webpages.

Q3. What is the purpose of embedding conversion pixels into an advertiser's website?

Ans: These pixels enable the identification of visitors to the website. Specifically, with the conversion pixel, now we can pick up those who are converting and those who are leaving the sales/conversion funnel. Those who have left the funnel can then be (re)targeted with relevant messages to entice them back to the funnel to complete their sales booking or order. Additionally, these pixels will also allow tracking, measuring, and optimizing the conversion/ROI numbers as per KPI of the campaign.

Q4. How do I embed/implement remarketing/retargeting pixel into our/advertiser's website?

Ans: Reach out to our account managers and they will pass to your technical team or website vendors to embed Knorex pixel into the respective pages.

Q5. What does the Knorex pixel has as an impact or effect on bandwidth usage?

Ans: The file size of a Knorex pixel (Javascript tag) is less than 20KB and it loads once per user browser. The subsequent loading is less than 1KB. Hence, there should be negligible impact on bandwidth usage.

Q6. How is the security of Knorex pixels?

Ans: Knorex pixels are all implemented using "https" (i.e. the secured version of HTTP). With this, all data communication between browser and our servers are encrypted using industry standard. The communication is conducted in a secured manner to prevent any intercepts or sniffing from other unauthorized parties. This is the industry's recommended best practice to prevent any unwanted data leakage. Once data enters Knorex system, we use a highly secured SHA-512 protocol to encrypt the data in order to protect it. Have a look at Article 1 and Article 2 for more information about HTTPS.

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