AppsFlyer is a leading mobile attribution & marketing analytics platform that helps app marketers around the world to make better decisions.
Knorex has integrated AppsFlyer into XPO to help our clients track their mobile app installations more accurately.
If you have an AppsFlyer account, below are the steps to configure AppsFlyer for Google Ads UAC.
1. Navigate to Integrated Partners on the left-hand column:
3. Navigate to the Integration tab.
- Under General Settings, insert your Link ID. If you do not know yours, contact your Knorex Account Manager.
- Toggle Google AdWords Re-targeting to ON in order to track retargeting campaigns on Google Ads.
- Once again, we recommend remaining both the Click-Through and View-Through Attribution Lookback Window at 30 days and 7 days respectively to match Google Ads configuration.
4. Save and close when you have completed the above steps.
For more reference, refer to AppsFlyer's Help Center.