How To Enable MOAT Viewability Tracking in XPO?

Enabling MOAT tracker comes with an additional fee as charged by the third-party vendor.

In XPO, you have the option to use XPO's built-in free-of-charge viewability tracking capability or you can use a third-party verification MOAT to verify impression viewability. 

XPO and MOAT viewability tracking follows IAB guidelines for counting in-view impressions:

• For Display Ads, 50% or more of the pixels of the ad must be visible on-screen for at least one continuous second.
• The browser window must be active/in-focus, which means that the browser is not minimized and the page is not in a background tab. If the browser and another application are side-by-side, the page in the browser is still considered in focus.
• MOAT tracks the ad itself and not the container of the ad. In rare cases, MOAT will track the ad container if a rich media ad contains multiple individual assets.

Instructions

1. Under the Campaign menu, select and click the campaign that you want to apply viewability tracking.
   
   

   

2. Go to the Ad Groups section and select the ad group that you want to enable MOAT viewability tracking.
   
   

   

3. On your left-hand side of Ad Group screen, right at the bottom, you will find MOAT, click it.

   
   

4. Select Yes to enable MOAT viewability tracking. The MOAT viewability tracking tag will be automatically embedded into your ad creative. Click on Save to apply the changes.