How To Enable MOAT Viewability Tracking in XPO

Enabling MOAT tracker comes with an additional fee as charged by the third-party vendor.

In XPO, you have the option to use XPO's built-in free-of-charge viewability tracking capability or you can use a third-party verification MOAT to verify impression viewability. 

Both XPO and MOAT viewability tracking comply with the IAB guidelines for counting in-view impressions:

• For Display Ads, a minimum of 50% of the ad's pixels must be visible on-screen for at least one continuous second.
• The browser window must be active/in-focus, which means that the browser is not minimized and the page is not in a background tab. If the browser is displayed alongside another application, the page in the browser is still considered in focus.
• MOAT tracks the ad itself rather than its container. In rare cases, MOAT may track the ad container if a rich media ad contains multiple individual assets.

Instructions

1. From your Campaigns List, select a campaign for viewability tracking.
   
   

   

2. Go to the Ad Groups section and select the ad group where you want to enable MOAT viewability tracking.
   
   

   
   
   

3. On the left-hand menu of the Ad Group screen, scroll to the bottom and click MOAT.

   
   

4. Click Yes to enable MOAT viewability tracking. The MOAT viewability tracking tag will automatically be embedded into your ad creative. Click Save to apply the changes.