Enabling MOAT Viewability Tracking

In XPO, we provide our in-house free-of-charge viewability tracking capability. We also support MOAT - a third-party verification vendor that verifies impression viewability.

NOTE

Enabling MOAT tracker comes with additional fee as charged by the third-party vendor.

 

MOAT follows IAB guidelines for counting in-view impressions:

  • For Display Ads, 50% or more of the pixels of the ad must be visible on-screen for at least one continuous second.
  • The browser window must be active/in-focus, which means that the browser is not minimized and the page is not in a background tab. If the browser and another application are side-by-side, the page in the browser is still considered in-focus.
  • MOAT tracks the ad itself and not the container of the ad. In rare cases, MOAT will track the ad container if a rich media ad contains multiple individual assets.

 

Steps to Enable MOAT Viewability Tracking:

1. Under the Campaigns menu, select the desired campaign to apply the viewability tracking

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2. On that campaign page, scroll down to Ad Groups section and select the ad group that you want to enable MOAT Viewability Tracking for:

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3. On your left-hand side of Ad Group screen, there is a list of targeting options that you can apply to this specific ad group. At the bottom, you will find MOAT, click on it:

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4. Click Yes to enable MOAT Viewability Tracking. The MOAT Viewability Tracking tag will be automatically embedded to your ad creative. Click on Save to apply the changes

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