How to Create a (Static or Dynamic) Feed for Facebook Ads in XPO?

This feature is only applicable to Display ads and Facebook ads (Catalog and Carousel).

There are two types of feeds that you can create in XPO.

A) Static Feed

The content of a static feed is populated through manual input or upload, and will not change or update automatically unless manually.

You can create a static feed by using:

• 1. Click Catalogs > Manage Feeds. 
     
     
     
     
  2. Select the applicable Advertiser, Facebook Account, or Google Adwords Account that you want to create the feed for using XPO Curator module.
     
     
     
  3. Under XPO Curator dashboard, click +Assemble A Feed button.
     
     
     
     
  4. Click Upload Your Data.
     
     
     
     
  5. Key in the following information
  • • Name your feed
    • Which type of feed do you want to use
      
      
      
      
    • Upload your CSV file below: you may to download the template as a reference while preparing the feed. Once the feed is ready, upload it here.
    • In which timezone you want your feed to be active
    • When do you want your feed to be made available: input the start and end date of your feed.
    • Click OK to proceed
      
      
  6. Your CSV file will be loaded and generated as a static feed:
     
     
• 1. Follow steps in A(i)(1) to A(i)(3).

  2. Select Mix & Match to manually compose your content.

     

  3. Key in your feed details and click OK.

     
     
     
     
  4. Complete the following details:
     • If you select Add Gallery >> upload an image, and enter your clickthrough URL followed by your feed Title and Content >> click Done.
       
       
       
       
     • If you select Add Video >> upload a video, key in your YouTube or Facebook Video URL, enter your clickthrough URL followed by your feed Title and Content >> click Done.
       
       
       
       
  5. Click on Start Curating Process followed by Article For Approval >> Send For approval. For more details on approval refer to this article.
• 1. Follow steps in A(i)(1) to A(i)(3).

  2. Select Social Media as your source.

     

  3. Complete the feed details and click OK.

     
  4. Next, complete the following details:
     • Website to be crawled
     • Brand Safety filters
     • The number of articles for your social feed (max 600)
     • Schedule your feed crawl where XPO will track new entries and update the old ones automatically
       
       
       
       
       
  5. Once done, click Create. Your feed will be approved and you can view it under XPO Curator Dashboard.
  6. Since the Feed will automatically save as a Dynamic feed, you will need to go to the Curator dashboard, click Actions and Edit. Save As Static.
     
     
     If you choose to edit the feed at a future point, it has to be saved as a Static feed.

     This is because for Dynamic feeds, content is updated in real time (explained below in point 2), while for Static feed - content needs to be updated manually.
     
     
     
     
• 1. Follow steps in A(i)(1) to A(i)(3).

  2. Select Web as your source.

     
  3. Key in your feed details and click OK. 
     
     
     
     

  4. Select RSS Feed or Web Article. Complete the following details:

     RSS Feed

     • Website to be crawled
     • Brand safety filters
     • The number of articles to limit in the feed
     • Schedule how frequent you want the feed to crawl new entries appearing on the web page or RSS feed.
     

     Web Article

     • Website to be crawled
     • Schedule your feed crawl where XPO will track new entries and update the old ones automatically 
     

  5. Click Create, and your newly created feed will appear in the Curator dashboard.

     
     Once you have the feeds ready, you can link them to your Display or Facebook Catalog and/or Carousel ad. Refer to this article on how to link the feed to the creative.

B) Dynamic Feed

The content of a dynamic feed is populated through a web/content crawler or a scraper. Content is updated automatically based on the interval that you set for the crawler.

You can create dynamic feed by using:

• 1. Follow the steps in Static Feed - (A)(i) of (1) to (3).

  2. Select Hash Search to crawl content from social feed by hash search.

     

  3. Key in your feed details and click OK.

     
  4. Complete the following details:
     • Hashtags
     • Social Media
     • Brand Safety filters
     • The number of articles to limit in the feed

     • Schedule your feed crawl where XPO will track new entries and update the old ones automatically

       
  5. Click Create and view the newly created feed under the Curator dashboard.
• 1. Follow the steps in Static Feed - (A)(i) of (1) to (3).

  2. Select Visual Scraper to crawl content with auto-update features.

     

  3. Complete your feed details and click OK.

     
  4. Next, complete the details for the following:
     • Website to be crawled
     • Brand Safety filters
     • The number of articles to limit in the feed

     • Schedule your feed crawl where XPO will track new entries and update the old ones automatically

       

  5. Click Create to create your feed. It will appear under XPO Curator dashboard.

     
• Follow the steps in Static Feed - (A)(iii) section. The default method will save as a dynamic feed.

• Follow the steps in Static Feed - (A)(iv) section to create a dynamic feed based on Web article or RSS feed.