Knorex was awarded with two Seals of Compliance issued by the Joint Industry Committee for Web Standards (JICWEBS) for anti ad-fraud and brand safety (https://jicwebs.org/certification-process/signatories/) on 20th Feb 2019. Both seals are verified by an independent auditor from Audit Bureau of Circulations (ABC). The awarding of these seals certifies that Knorex has met the industry agreed standards JICWEBS Good Practice Principles for reducing risk exposure to ad fraud through proactive tackling of fraudulent traffic by identifying and excluding the 16 difference sources of fraud listed in JICWEBS' taxonomy of online fraud, and also adhering to the 7 Good Practice Principles for the Trading of Digital Display and/or Audio Advertising ePrivacy in minimizing the risk of ad misplacement to uphold brand safety and protecting the integrity of online advertising.
The JICWEBS Principles are industry-approved guidelines against which media buyers, publishers or intermediaries can be verified to confirm their processes minimize the risk of exposure to traffic fraud. The aim of the Principles and ABC’s anti ad-fraud verification programme is to promote confidence in the industry by demonstrating that companies like Knorex offer quality protection against the risk of ad fraud.
For more information on ABC’s Verification Service please go to: www.abc.org.uk/verification/online-ad-fraud
In addition to getting certified, we have also voluntarily participated and complied with the leading and authoritative governing bodies and standards.
These are the international standards bodies that Knorex participates or joins as a member to comply with the best practices advocated.