Anti Ad-Fraud and Brand Safety
Knorex was awarded with Seals for brand safety by the Trustworthy Accountability Group (TAG) (Knorex’s TAG-ID: e8ed03de2aec4d42), which is created by the American Association of Advertising Agencies (4A’s), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB) for anti ad-fraud. The seal awarded to Knorex is verified by an independent auditor from Audit Bureau of Circulations (ABC). For more information on ABC’s Verification Service, visit www.abc.org.uk/verification/online-ad-fraud
The awarding of the seal certifies that Knorex has met the industry agreed standards for reducing risk exposure to ad fraud through proactive tackling of fraudulent traffic by identifying and excluding the different sources of online fraud and in minimizing the risk of ad misplacement to uphold brand safety and protecting the integrity of online advertising. The aim of Knorex subjecting to these audits and verification program is to promote confidence by demonstrating that Knorex is committed to offering quality protection against the risk of ad fraud and upholding brand safety standards.
In addition to getting certified, we have also voluntarily participated and complied with the leading and authoritative governing bodies and standards.
These are the international standards bodies that Knorex participates or joins as a member to comply with the best practices advocated.
ISO/IEC 27001:2013 Information Security Management
Knorex has achieved the ISO/IEC 27001:2013 certification, the international standard that outlines best practices for information security management systems and reaffirms our commitment to data protection and information security that meet industry best practices.
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