XPO comes with 2 types of account to let you manage accounts, users and campaigns:
- Partner Account
Partner Account lets you easily create and manage multiple advertisers. With Partner Admin Account, you can create and manage multiple advertiser accounts or group accounts.
Partner Admin has full access to the specific partner account and all advertiser accounts under it. They also have the right to grant or limit user access across the advertiser accounts.
Learn how to add a Partner Admin.
- Advertiser Account
Advertiser Account lets you manage your campaigns. With the existing users. Note that only Partner Admin or System Admin roles have the permission to add or modify users.
Learn how to add and manage users.
Scroll below for more information about user roles and permissions. Several pre-defined user roles provide you the flexibility to create different variations of access and permission over the accounts and activities.
Use Cases/Scenarios for Accounts Setup
You are an enterprise with multiple subsidiaries or business units/entities, and you want to centralize your the management and access in one place.
You are a franchisor and would like to provide your franchisees access to XPO (learn about white-labelling solution from XPO) either for their self-serve or you are providing as additional value-added services to your franchisees.
You are an agency managing multiple client advertiser accounts.
Predefined Roles & Permission
- Each user can access multiple accounts (once approved and assigned) and have one role for each account, in other words, each user cannot have more than 1 role for each account.
- Only a Partner Admin can create new Advertiser account(s).
- All Advertiser accounts require granted access and permission from Partner Admin and/or Systems Admin before performing any of their roles.