1. Prerequisites for DCO Set-up:

  • Set up a Display campaign. Refer to this article for the instructions.
  • Set up a Display Dynamic Creative. Refer to this  article for the instructions.
  • Set up an Audience Segment. Refer to this article for the instructions.
  • Configure DCO Settings. Refer to Section 2 below. 
  • Create Feed by using XPO Curator. Refer to this article for the instructions.

2. Steps to Configure DCO Settings

On XPO, you can configure DCO rules based on either Audience, GEO or KPI:

Audience

1. Log in to XPO Media Broker, click on Catalogs tab followed by DCO Configuration. 

2. Fill in the information, select the applicable Advertisers in the dropdown list.

3. Select Audience as the targeting option

4. Setting DCO rules:

  • Select the applicable Audience Segment with respective Creative and Feed 
  • Add more DCO rules if there is more than one rule required
  • You can select either Smart Matching or Custom Matching for your DCO. Through smart matching, the system will try to match the best condition with the feed
  • Once done click on Save. 

The example below shows you can link "Audience who has visited the Furniture category page" to "Furniture Feed". (The feed consists of a list of furniture product images, names, prices, etc.)

Screen_Shot_2019-01-21_at_15.12.52.png

GEO

1. Log in to XPO Media Broker, click on Catalogs tab followed by DCO Configuration. 

2. Fill in the information, select the applicable Advertisers in the dropdown list.

3. Select Geo as the targeting option

4. Setting DCO rules:

  • Select the applicable Geo with respective Creative and Feed 
  • Add more DCO rules if there is more than one rule required
  • You can select either Smart Matching or Custom Matching for your DCO. Through smart matching, the system will try to match the best condition with the feed
  • Once done click on Save. 

The example below shows you can link "Audience who is in Indonesia" to "Indonesia Feed". (The feed to be served in Indonesia only)

Screen_Shot_2019-01-21_at_15.26.56.png

 

KPI

1. Log in to XPO Media Broker, click on Catalogs tab followed by DCO Configuration. 

2. Fill in the information, select the applicable Advertisers in the dropdown list.

3. Select KPI as the targeting option

4. Setting DCO rules:

  • Select the KPIs (either CTR, ER, CPA or ROI) with respective Creative and Feed 
  • Add more DCO rules if there is more than one rule required
  • You can select either Smart Matching or Custom Matching for your DCO. Through smart matching, the system will try to match the best condition with the feed
  • Once done click on Save. 

Refer to the below example. Note that for KPI configuration, you will need to select a few creatives.

Screen_Shot_2019-01-21_at_15.36.08.png

 

NEXT STEP

Once the above configuration is done, remember to link the creative that you have selected during configuration to the ad group that you wish to apply.

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