1. Under Creatives menu, click + Creative

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2. Click Search Creative

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3. Fill up Creative Info

  • Advertiser: which can be selected from the dropdown list
  • Name: give creative a name you will remember and be able to quickly identify.
  • Adwords ad account: Select one from the dropdown list. Please contact your account manager to create an Adwords Ad Account for your account

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4. Customize your Search Ads

  • Final URL: The URL that people reach after clicking on your ad. It should match what your ad promotes. The maximum allowed character is 30.
  • Headline: The ad text consists of 3 headlines maximum where you can enter up to 30 characters each.
  • Description: You can use the description fields to highlight details about your product or service. The maximum allowed character is 90.

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5. Click on Save once all steps are completed

 

Ad Extensions

 

Please follow instructions below to create Ad Extensions on XPO Media Broker:

 

1. Go to Creatives dashboard and click on + Creative

2. Click Ad Extensions

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3. Fill up Extension Info > Click Submit

  • Advertiser: which can be selected from the dropdown list
  • Name: give creative a name you will remember and be able to quickly identify
  • Adwords ad account: select one from the dropdown list. Please contact your Knorex Account Manager to create an Adwords Ad Account for your account
  • Extension Type: select either Site link or Callout

Click on Submit once all steps are completed

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4. Custom Extensions

4.1 Sitelink Extension

  • Sitelink text: to enter the content for Sitelink text
  • Description line: to allow you to provide additional details about your sitelink and help people know what to expect when they click on it
  • +Add Sitelink: to add more sitelinks as per your need

Click on Save to finish.

 

 

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4.2 Callouts Extension

  • Callout text: to enter the content for Callout text
  • +Add Callout text: to add more Callout text as per your need

Click on Save to finish.

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