How To Access XPO Report (aka Insights Report)?

Learn about Terminology and Reporting Metrics used in XPO Report.

Insight report provides you with campaign performance data, e.g. total impressions, total clicks, click-through rate, etc.

From Reports, select Insights. Select the campaign that you want to analyze its detailed results.

The Insights Report also helps to view the performance breakdown by different dimensions e.g. creatives, cities, platforms, exchanges, sites, devices, etc.