Third-party Audience are commercial data that you can purchase from Third-party audience data providers at a fixed CPM price.

Please follow instructions below to create Third-party Audience Segments:

 

1. Go to Audience tab and click on + New

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2. Fill information in New Audience  and click Save

  • Audience segment name: give the Audience a name you will remember and be able to quickly identify.
  • Advertisers: choose the one you wish to add the audience segment for
  • Select Third Party
  • Look-back window: It defines a time span which corresponds to stored audience data

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3. Select Third-party audience data as per your requirements

Knorex XPO is integrated with major Data Management Platforms and Third-party audience data providers such as Oracle data cloud, Branded, etc.

Please note that:

  • Search box: to look up audience you need
  • Price: based on CPM rate
  • You can include multiple audience pools under the same segment. All these pools denote "OR" relationship.
  • + Segment: to create separate segments which denote "AND" relationship.

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4. Click Save once you finish all steps.

Please refer to Display Ad Group Set-up to know how to add Audience to campaigns.

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