How To Set Up A Video Ad Creative?

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Here's how Creative Testing and Approval Works In XPO.

  1. Under Creatives menu and click + Creative

  2.   Select Video Ads type

  3. Fill up Creative Info
      • Name: give creative a name you will remember and be able to quickly identify.
      • Advertiser: which can be selected from the dropdown list
      • Where to publish this creative: you need to create separate creatives for China or Russia. Otherwise, select Rest of the world 
      • Landing URLs: input website landing page that you wish to link to the ad
      • Start Date and End Date: the duration for which the ad will run
      • Third-party Trackers: key in the information in case you want to add more trackers to the ad

  4. Click on Submit
  5. Click on the creative you have just created from Creative list under Creative tab, it will bring you inside the page of that creative. Click on Design Creative and will redirect you to XPO Designer where you can customize your creative.


  6. On XPO Designer, Double click within Video Banner to upload a video (Video file should be in .mp4 format)
      • Target Click: inputting the landing URL is required
      • Enable Skippable Ad and set Skip duration as you may need
      • Companion Banner (300x60): it is optional
      • Preview: to preview what your creative looks like
      • Save: to save all the changes you have made

  7. Click Publish to finish.


Refer to the following on how to upload your Third-party ad tags (from other Ad Servers):
Uploading Third-party Ad Tags.

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