Here's how Creative Testing and Approval Works In XPO.
- Under the Creatives menu, click + Creative.
- Select Native Ad as Creative Type by clicking on Native Content Ad or Native Content Ads (Video).
- Fill up Creative Info:
- Name: give creative a name you will remember and be able to quickly identify.
- Advertiser: which can be selected from the dropdown list
- Channel: choose either Web or Mobile
- Where to publish this creative: you need to create separate creatives for China or Russia. Otherwise, select the Rest of the world
- Landing URLs: input website landing page that you wish to link to the ad
- Start Date and End Date: the duration for which the ad will run
- Third-party Trackers: key in the information in case you want to add more trackers to the ad
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