XPO offers an omnichannel experience, allowing ads to be run on 6 different channels as explained in the list below:

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Display Ad Group
Select this channel to run your display ad campaigns, including static ads as well as dynamic ads. This feature includes placements running standard banner (single image) as well as rich media (dynamic) ads.
Native Ad Group
Select this channel to run your native ad campaigns. This feature includes placements running in-feed, Taboola / Outbrain and mobile app in-feed.
Video Ad Group
Select this channel to run your video ad campaigns. This feature includes in-stream and out-stream video ads. These can be further broken down into pre-roll, mid-roll and post-roll video ads.
CTV/OTT Ad Group
Select this channel to run your Connected TV and Over-The-Top ad campaigns. This feature includes placements running on Connected TV, Smart TV and set-top box.
Facebook Ad Group
Select this channel to run your Facebook campaigns. XPO is integrated with Facebook's API, giving you access to the full stack of placement options that Facebook offers its partners.
Search Ad Group
Select this channel to run your search ad campaigns. XPO is integrated with Adwords, giving you access to the full stack of placement options that Adwords offers its partners.

NEXT STEP

To learn more about the steps required to set up the ad groups, please refer to our Ad Group Set-up article.

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