The different types of campaign that can be run on XPO are listed below:
- Brand awareness: Use when you want to reach people more likely to pay attention to your ads and increase awareness of your brand.
- Reach: Use when you want to show your ads to the maximum number of people.
- Traffic: Use when you want to send more people to a destination on or off Facebook such as website, app or Messenger conversation.
- Video Views: Use when you want to promote videos that show behind the scene footage, product launches or customer stories to raise awareness about your brand.
- Post Engagement: Use when you want to boost your post on Facebook.
- Page Likes: Use when you want to promote your Facebook page.
- Conversion: Use when you want to promote conversions on your website.
- Catalog Sales: Create adverts that automatically show products from your product catalog based on your target audience.