The different types of campaign that can be run on XPO are listed below:

  1. Brand awareness: Use when you want to reach people more likely to pay attention to your ads and increase awareness of your brand.

  2. Reach: Use when you want to show your ads to the maximum number of people.

  3. Traffic: Use when you want to send more people to a destination on or off Facebook such as website, app or Messenger conversation.

  4. Video Views: Use when you want to promote videos that show behind the scene footage, product launches or customer stories to raise awareness about your brand.

  5. Post Engagement: Use when you want to boost your post on Facebook.

  6. Page Likes: Use when you want to promote your Facebook page.

  7. Conversion: Use when you want to promote conversions on your website.

  8. Catalog Sales: Create adverts that automatically show products from your product catalog based on your target audience.
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  • How about App Install campaign? Is it under conversion?


  • Hi Stan,

    Thank you for reaching out to us. You are absolutely correct, app install campaigns fall under the conversion campaign umbrella.


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