What is a Pixel & Tag?

A tracking pixel (or pixel for short) is an HTML code snippet or a script that is loaded when a user visits a website or opens an email. It is useful for tracking user behavior and ad conversions.

With a tracking pixel, advertisers can acquire data for online marketing, web analysis, or email marketing. With log file analysis, in-depth data evaluation, or using appropriate analytical tools, such data can be used for other different purposes, e.g. remarketing/retargeting.

Tag is a term used to represent a set of pixels, created for easy implementation.

Nonetheless, these two terms (pixel and tag) are typically used interchangeably.

 

How Does Pixel Work?

When a pixel is embedded into a website, an online ad, or a marketing email. Each time a user loads that site, ad, or email in their web browser, the pixel is automatically loaded.

This event triggers a request to the web server. The server then sends the pixel to the user’s unique IP address (a string of numbers that identifies each machine connected to a computer network) and that address is logged by the web server.

 

Why Should I Embed Knorex Pixel on My Website?

By embedding Knorex pixel on your website, you get to:

    1. Record and measure the number of your campaign goal conversions (e.g. booking, registration, purchase, etc.).
    2. Create and collect the pool of audience or visitors to your or your client's website.
    3. Gather necessary audience behavior and other type of information (as consented or allowed), in order to perform campaign optimization and analytical report, ie, User ID, Order ID, Destination, Room type, etc

NOTE

For your understanding, the data that is collected via pixel from your website is known as first-party data.

 

Types of Knorex Pixel and Their Functionalities

There are generally 2 types of pixel that Knorex use across all the campaigns:

1. Conversion pixel

This pixel enables you to identify customers who are converting as well as customers who are leaving your sales or conversion funnel. You use it to count the number of conversions.

How to Generate Conversion Pixel:

1. From the Pixel menu, click on Conversion and click on + Conversion Goal:

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2. In the Conversion Tag screen, fill up the following information:

  • Select Advertiser to specify the advertiser's account that you want to create the tag/pixel for.
  • Conversion goal name: name the goal pixel to enable you to identify it easily later.
  • Destination URL: type in the page URL where you would like to track the conversion.
  • Variables: select the variables that you would like to receive from the pixel. (Refer to Tag Configuration Setup to find out how to configure the variables.)
  • Page Type: select one conversion goal page type option from the drop-down list.
  • Click-through Attribution Window: the number of days after a user last clicked on your page and converted.
  • View-through Attribution Window: the number of days after a user last viewed your page and converted.
  • Value: enable this if what you are tracking is bookings or transactions with transaction value.
  • Facebook Pixel: enable this and link to your Facebook account to allow cross-channel tracking using Knorex pixel.
  • Ad Words Pixel: enable this and link to your Google Adwords account to allow cross-channel tracking using Knorex pixel.
  • Third-Party Script: enable this to add third-party scripts such as DCM, Bing, etc. if you are using any of them.
  • Funnel: enable this if you want to track a conversion that involves multiple steps (e.g. select time/date, select room, confirm details, fill up payment details and confirm payment) and embed the tag into the different pages/steps.

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3. Click Save.

  NEXT STEPS

Refer to this article on how to embed conversion pixels on your website.

If you are embedding the pixels via Google Tag Manager (GTM), refer to this article.

 

2. Remarketing pixel

This pixel enables you to target/re-target to visitors of your website using the relevant ads based on their interest or behavior on your website. 

How to Generating Remarketing Pixel

1. Under the Pixel menu, click on Remarketing followed by + Remarketing Pixel.

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2.  In the Create Remarketing Tag screen, complete the following information:

  • Select Advertiser to specify the advertiser's account that you are creating the pixel for.
  • Remarketing name: name the pixel that you can identify it later.
  • Variables: select the variables/data that you would like to receive from pixels. (Refer to Tag Configuration Setup for more information.)
  • AJAX Enabled: enable this if your web pages are AJAX-enabled (visit this page to identify if your webpage is AJAX enabled or not, and whether you will need to enable this feature).
  • Facebook Pixel: enable this to link to your Facebook account to allow for cross-channel tracking using Knorex pixel
  • Ad Words Pixel: enable this to link to your Google Adwords account to allow for cross-channel tracking using Knorex pixel
  • Third-Party Script: enable this if you are adding Third-party scripts. For examples: DCM, Bing, etc.

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3. Click Save.

4. Download the pixel/tag script

a) To download the pixel that you have just created, under Pixel tab, click on Remarketing and it will prompt a Remarketing page.

b) Click on the arrow icon of Action at the end of the pixel line that you want to download the script, click on Download.

The script is saved in Excel format.

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  NEXT STEPS

Refer to this article on how to embed remarketing pixel on your website.

If you are embedding the pixels via Google Tag Manager (GTM), refer to this article.

 

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