What is Pixel & Tag?
A tracking pixel is an HTML code snippet that is loaded when a user visits a website or opens an email. It is useful for tracking user behavior and conversions.
With a tracking pixel, advertisers can acquire data for online marketing, web analysis or email marketing. With log file analysis, long data evaluation or using appropriate analytical tools, this data can be used for different purposes, for example retargeting.
Tag is a term we used to call a set or group of pixels script, created for easy implementation.
Generally, these two technical terms (Pixel & Tag) are merely no different, when it's comes marketing purpose or its usage.
How Does Pixel Work?
When a tracking pixel is embedded into the HTML code of a website, an online advertisement, or a marketing email, each time a user loads that site, ad, or email in their web browser they also load the pixel tag.
This event triggers a request to the web server where the tracking pixel is hosted. The server then sends the pixel tag to the user’s unique IP address (a string of numbers that identifies each machine connected to a computer network) and that address is logged by the web server.
Why Do We Need to Embed Knorex pixel on Your Website?
Some of the main purposes that we need to have our Knorex Pixel embed on your website are :
- Record & Measure the number of goal conversions (Booking, Registration, Purchase, etc)
- Create and collect the pool of audience/visitor who visits the client's website
- Gather necessary technical data and audience behavior, in order to perform the optimization and analytical report, ie, User ID, Order ID, Destination, Room type, etc
The data that we collect directly from your website, we called it first-party data.
Type of Knorex Pixel and Functionalities
There are generally 2 types of pixel that Knorex use across all the campaigns:
- Conversion pixel :
This pixel enables the identification of customers who are converting and customers who are leaving the sales/conversion funnel. To put it simply, it counts the number of conversions. Please refer to Generating Conversion Pixels for more information.
- Remarketing pixels :
This pixel enables targeting/re-targeting of users who have visited your website with the relevant dynamic ads, based on their interest/behavior on the website’s particular web pages. Please refer to Generating Remarketing Pixels for more information.