What is a Pixel & Tag?
A tracking pixel (or pixel for short) is an HTML code snippet or a script that is loaded when a user visits a website or opens an email. It is useful for tracking user behavior and ad conversions.
With a tracking pixel, advertisers can acquire data for online marketing, web analysis, or email marketing. With log file analysis, in-depth data evaluation, or using appropriate analytical tools, such data can be used for other different purposes, e.g. remarketing/retargeting.
Tag is a term used to represent a set of pixels, created for easy implementation.
Nonetheless, these two terms (pixel and tag) are typically used interchangeably.
How Does Pixel Work?
When a pixel is embedded into a website, an online ad, or a marketing email. Each time a user loads that site, ad, or email in their web browser, the pixel is automatically loaded.
This event triggers a request to the web server. The server then sends the pixel to the user’s unique IP address (a string of numbers that identifies each machine connected to a computer network) and that address is logged by the web server.
Why Should I Embed Knorex Pixel on My Website?
By embedding Knorex pixel on your website, you get to:
- Record and measure the number of your campaign goal conversions (e.g. booking, registration, purchase, etc.).
- Create and collect the pool of audience or visitors to your or your client's website.
- Gather necessary audience behavior and other type of information (as consented or allowed), in order to perform campaign optimization and analytical report, ie, User ID, Order ID, Destination, Room type, etc
For your understanding, the data that is collected via pixel from your website is known as first-party data.
Types of Knorex Pixel and Their Functionalities
There are generally 2 types of pixel that Knorex use across all the campaigns:
1. Conversion pixel
This pixel enables you to identify customers who are converting as well as customers who are leaving your sales or conversion funnel. You use it to count the number of conversions. Learn more about Generating Conversion Pixel.
2. Remarketing pixel
This pixel enables you to target/re-target to visitors of your website using the relevant ads based on their interest or behavior on your website. Learn more about Generating Remarketing Pixel.