How To Generate Remarketing Pixel?

1. Under Pixel > Remarketing, click on +New Remarketing Tag button.

   
   

   
   
   

2. Complete the following information in the New Remarketing tag screen:
   • Select Advertiser to specify the advertiser's account that you are creating the pixel for.
     
     
   • Remarketing name: name the pixel that you can identify it later.
     
     
   • Variables: select the variables/data that you would like to receive from pixels (refer to Tag Configuration Setup for more information).
     
     
   • AJAX Enabled: enable this if your web pages are AJAX-enabled (refer to How To Tell If Your Webpage Is Ajax-enabled Or Not if you want).
     
     When AJAX is enabled in XPO, there will be a parameter for a custom URL. You can add one custom URL here. Usually, it's for a single-page website.
     
     
   • Facebook Pixel: enable this to link to your Facebook account to allow for cross-channel tracking using XPO pixel.
     
     
   • Ad Words Pixel: enable this to link to your Google Adwords account to allow for cross-channel tracking using XPO pixel.
     
     
   • LinkedIn Pixel: enable this to link to your LinkedIn account to allow for cross-channel tracking using XPO pixel.
     
     
   • Third-Party Script: enable this if you are adding/using third-party scripts. For example DCM, Bing, etc.
     
     

   
   
   

3. Click Save. Under the Remarketing screen, go to the Action column to find the pixel that you have just created, and click to Download the pixel code (in Microsoft Excel format).

   

• How Do I Embed XPO Remarketing Pixel on to My Website?
• How Do I Embed XPO Tag via Google Tag Manager (GTM)?