To generate a Remarketing pixel, please follow the instruction below:
1. Go to Pixel, click on Remarketing and then + New Remarketing Tag button
2. In the Create Remarketing Tag window, you need to fill up some required information:
- Select Advertiser
- Remarketing name: give the pixel a name that you will remember and be able to quickly identify.
- Variables: select variables/data you would like to receive from pixels. (Please refer to Tag Configuration Set-up for more information.)
- AJAX Enabled: toggle on if your web pages are AJAX-enabled.
- Facebook Pixel: enable and link to your Facebook account if you are using Facebook pixel
- Ad Words Pixel: enable and link to your Google Adwords account if you are using Adwords pixel
- Third-Party Script: where you add Third-party scripts. For examples: DCM, Bing, etc.
3. Click on Save
To download pixel, go to Pixel, click on Remarketing and it will prompt a Remarketing page. You can click on the arrow icon of Action at the end of the pixel line that you want to download the script, click on Download. The script will be downloaded in excel format file.