How To Set Up DOOH Ad Groups

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Knorex Support
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What is DOOH?

Out-of-home (OOH) advertising is media found in public spaces outside of the home. In the past, OOH was synonymous with the huge splashy billboards you’d see by the sides of interstate highways—high-impact static imagery perfect for spreading awareness to a large audience for a relatively low cost-per-impression. But as the rest of the world underwent digitization in the past few years, so did OOH messaging and media.

Digital out-of-home (DOOH) advertising, or DOOH media, is outdoor advertising 2.0. Dynamic, data-driven, and capable of delivering measurable impact and proven results, DOOH refers to any digital media that appears in environments accessible to the public.

You can find examples of DOOH pretty much everywhere – from smart cities to cinemas, hotels to gas stations, by the sides of major roads and interstate highways – the list is nearly endless. With its many benefits, including flexibility, creativity, and scalability, DOOH and digital signage networks are popping up everywhere

DOOH.png

 

How To Set Up DOOH Ads In XPO

  1. Create a new campaign. Make sure the Programmatic channel is selected.

    New campaign.png

  2. Create a DOOH ad group. Under the previously created campaign, follow the common guide to set up your DOOH ad group(s).

    New ad group.png

  3. Create creatives. Then link the creatives to the above DOOH ad group.

    Only Display Ads, Banner Ads, and Video Ads are supported for the DOOH channel.

 

Targeting Options For DOOH Ads

The filters available for DOOH ad groups are similar to other programmatic channels. To learn about the filter settings, please refer to this article.

Exchanges

The supported exchange is VIOOH

VIOOH.png

PMP Deals

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Publishers

coming soon

Audience

coming soon

Day & Time

Day n Time.png

Geography

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Video Filter

Choose Video Player Size

Video Filter

MOAT

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Inventories & Estimated Rates For DOOH

Contact your account manager for supported geo locations & estimated rates.

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