How To Create LinkedIn Lead Gen Form Creative In XPO?

Lead Gen Form Creative is only usable when you are launching LinkedIn Lead Gen campaign.

Lead Gen Form lets you collect leads via information submitted by that user when he clicks on your ad and submitted their info. The Lead Gen form is automatically pre-filled with their personal information based on his LinkedIn profile. This greatly reduces the friction, enabling convenient and faster way to send you their related info or request.

Before You Start

1. From the Menu: click Creative  >>  +Creative.
2. Name the Creative, select your Advertiser and LinkedIn Ad Account, click on LinkedIn Ads.
3. Select one of the three LInkedIn ads that supports lead gen form (i.e. Single Image, Carousel, and Video). A new section will appear, asking you to enable Lead Gen Form.

   

4. Toggle on the Enable Lead Gen Form.
5. Click Submit.

Build The Creative

Launch the newly created ad.

In the Design section, build the LinkedIn creative by completing the information such as the text, display link, headline, description, and a call-to-action, if required, depending on the creative type.

Fill Up Lead Ad Form

You can also choose an existing form in XPO, or sync from LinkedIn to retrieve the existing forms that you have created in LinkedIn before.

1. In the Lead Ad Forms section, choose Form >> Create New.
2. A new form will be launched. Name it and fill in all required details.

   See further details of each field in LinkedIn's Lead Gen Forms Article.

   Form Details
   Lead Details & Custom Questions
   Confirmation
   Hidden fields

3. Click Save.